The problem is not that AI is hard. It is that nobody shows you where to start.
Almost every owner I talk to is in one of two spots. Either they have not touched any of it, and they have a quiet feeling that the gap is widening every month. Or they have touched all of it, they have accounts for six different things, and none of it has changed a single Monday morning.
Both spots come from the same place. The tools get sold as magic, so people go looking for magic, and magic does not show up in a real business with real customers and a real payroll. What shows up is boring and specific. One task that used to take a person two hours now takes eleven minutes and nobody has to remember to do it.
That is the whole session. Not a survey of what is out there, not a talk about where this is all heading. One shift in how you think about it, then one real task from the room, handled while you watch.