Scheduling and dispatch
Who is going where, what they are doing when they get there, and what changed since this morning. On phones, for the people in the field, and on a screen for whoever is running the day.
Build and consulting work
The software your business actually needs is usually software nobody sells.
Every small business ends up running on some mix of spreadsheets, group texts, and one person's memory, because the off-the-shelf options fit somebody else's company. I build the thing that fits yours, and I build it in weeks.
Book a callA real conversation about your business. If I am not the right answer, I will say so.
Internal tools and operating systems, built around the way you already work.
The common thread in this work is that it is all internal. It is not marketing sites and it is not consumer apps. It is the machinery a company runs on, the part your customers never see and your team touches forty times a day.
The work takes a handful of shapes:
Quoting, estimating, and proposals
The document that gets rebuilt from scratch every single time, turned into something that assembles itself from what you already know and comes out consistent.
Intake, tracking, and follow-up
Leads, jobs, tickets, and requests that currently live in an inbox and a notebook, with nothing to catch the ones that go quiet.
Reporting and the weekly numbers
The report somebody assembles by hand every Monday morning, built once so it assembles itself and is right every time.
The connective work
The systems you already pay for that do not talk to each other, connected, so nobody is retyping the same information into a third place.
Some of it uses AI and some of it does not. That decision gets made on what actually solves the problem, not on what is interesting. Plenty of expensive problems in a small business are solved by a well built form and a database, and I will tell you when that is what you have.
Four steps, and you know where you stand at every one of them.
We talk
A call, no cost. I want to understand how the work actually moves through your company today, including the parts that are held together by one person being reliable. By the end of it we usually know the single system that would change the most.
I scope it
You get a written scope: what gets built, what it does, what it does not do, what it costs, and when it lands. One document, plain language, no line items you have to decode. Nothing starts until you sign it.
I build it
You see working software early and often, not at the end. You use it while it is being built and tell me what is wrong, which is when changes are cheap. Your people are in the loop the whole way, because software nobody was consulted about is software nobody uses.
We put it in service
I do not consider a build finished when the code is done. It is finished when your team is using it on real work without asking me questions. That means training the people who have to live with it, fixing what surfaces in the first weeks, and handing over documentation that a normal person can read.
After that, the option on the table is a monthly retainer, so the system keeps up as the business changes. Plenty of companies will not need one. Either way is fine, and it is not decided up front.
A crew scheduling and dispatch app, built and delivered.
A landscape company here in NE Florida needed the daily schedule to work like a system instead of a scramble. Crews, jobs, the day's assignments, and the changes that happen after everyone has already left the yard, all in one place, on the phones the crews already carry.
I built it for them. Paid engagement, scoped in a conversation, delivered in weeks, not quarters. It is theirs, and it was built around how that company actually operates rather than how a software company assumed a landscape business should operate.
I am not naming them here. They hired me to build software, not to become a marketing asset, and I have not asked them for permission to use their name. If you want a reference before you commit to anything, ask me on the call and I will ask them properly.
The whole job is that a company runs better after than it did before. Everything else is decoration. Adam LaBare, 2ndBrain
This work fits some companies and wastes money at others.
It fits if
- You have a real operational problem that repeats, costs hours every week, and has not been solved by anything you can buy.
- You are between a few people and a few dozen, big enough to feel the drag and small enough to change how you work without a committee.
- Somebody at the top is willing to make decisions during the build. That is usually you.
- You want the thing built and running, not a strategy deck about how it could be built.
It does not fit if
- What you actually need already exists off the shelf for a monthly fee. I will tell you when that is the case, and then you should go buy it.
- Nobody internally can spare a couple of hours a week during the build. Custom software needs somebody who knows the business in the room.
- You want a technology partner to run an evaluation process across three vendors. That is a different kind of firm.
- The real problem is that a process is broken and no software will fix it. Sometimes that is the honest answer, and you will get it from me before you spend anything.
What we actually cover on the call.
It is a conversation, not a discovery framework, and it usually runs under half an hour.
- How the work moves through your company right now, start to finish, including the ugly parts.
- Where it snags: what gets dropped, what gets retyped, what depends on one person remembering.
- The one system that would change the most, which is not always the one that hurts the loudest.
- Whether building something custom is the right call at all, or whether you should buy something, or change a process, or do nothing this year.
- If it is a fit, what the scope and the timeline would look like, and what it would cost. Pricing is a conversation, because it depends entirely on what we are building.
You are not going to get a pitch, a slide deck, or a follow-up sequence. If we are not a fit, you get told that on the call, along with what I would do in your position.
Book a call
Tell me a little before we talk, so the call starts in the right place instead of with twenty minutes of background.
Send this and I read it myself, then reply from adam@2ndbrainconsulting.com with two or three times that work this week. You pick one. Nothing gets scheduled until you answer.
Not ready to talk about a build yet.
Come to the free session
One hour on putting AI to work in your office, with a real task from the room handled live. It is the fastest way to see how I think.
Save a seatSit in on the weekly room
A small live room every week where owners bring real work and leave with it handled. Nothing to buy, and no decision about a build required.
See how the room worksIf the same problem is still on your list next quarter, it was never going to fix itself.
Book a call. Worst case, you get an outside read on how your company runs from someone who builds these systems.
Book a call